The 7 Steps to Affiliate Marketing Success

By August 14, 2017 General

Successful affiliate marketers follow a very simple, easy-to- duplicate process. If you want to be successful in the affiliate marketing business, then you need to follow these 7 proven steps to reach your success.

Step 1: Finding a hot niche market

The first step in obtaining affiliate marketing success is to choose a viable niche. You can easily research to find out which niches are doing the best that can turn into a highly profitable source of income for either physical or digital products.

A hot niche is one that has little or no competition and has lots of potential customers that need to have their problem solved or they need some sort of help and are having trouble finding an answer. If you can come up with a way to meet those unanswered needs, then you will have a chance to make some serious money because you will be helping these potential customers get what they need and desire.

Step 2: Main Affiliate Product Research

In this step you will be doing research on the product or service that you have decided to promote and sell. You will use that information to create a Lead Capture Page. You need to make sure that all of the information you gather on your chosen product is relevant and up to date so you’re confident that you’re providing the best and most current information to your potential customers.

A Lead Capture Page is typically a one page website designed to target a precise niche market that’s designed to offer something of value for free when visitors complete an opt-in form. Some Lead Capture Pages are designed to prompt viewers to click directly on the affiliate link to the merchant’s site and, if successful, to become a paying customer.

Step 3: Additional Affiliate Products Research

It is vital for potential affiliate marketers to research several affiliate products directly related to the chosen hot niche. This way you know which one of the products is the best one to promote. Many products can be related to a niche. For example, if your niche is dentistry, then products could include anything from toothpaste to dental instruments.

The products you choose will be advertised by using Autoresponder emails. An auto-responder is a computer program that issues email messages automatically to your email list so you don’t have to manually do it. When a potential customer sends opts in to receive specific information such as a free ebook or guide, the auto-responder software is pre-programmed by the affiliate marketer to give the prospect the appropriate information.

Step 4: Lead Capture Page Set up

Once you gather product information during the research step, you’re ready to create your Lead Capture Page. Copy and images on this page reveal the key product benefits that the visitor will see in more detail once he gets to the Main Product Sales Page. This is a form of preselling, so after the user enters his or her name and email, they will be prepared and redirected to the Sales Page directly, where they will hopefully become a paying customer.

Step 5: Auto-responder Set up

There are three types of emails that you will be sending out to your potential customers. These include the auto-responder emails that you should be using to advertise the main affiliate product you are promoting, as well as another set of emails concerned with advertising the additional affiliate products you are selling, and a third set of emails in which you are building a good relationship with your past or potential customers on your list by offering them free, but still high quality items (i.e. reports, e-courses, etc.) that are all centered on subjects regarding the hot niche you are targeting.

Step 6: Advertise your Lead Capture Page

There are several ways to advertise your Lead Capture page that can lead to financial success including Facebook Ads, Solo Ads, Media Buys, YouTube Traffic, and Forum advertising.

Here is basic information on each of these topics:

Facebook Ads: To advertise on Facebook, you must create a Facebook Page, then create ads to help gather an audience that follows your page, engage with your followers, and try to influence your follower’s friends by providing lots of relevant and up-to- date content.

Solo Ads: Ads targeted to specific subjects.

Media Buys: A media buy is the purchase of advertising space in a media venue such as a newspaper or magazine.

YouTube Traffic: Making a video about your business and what it can do for your potential customer.

Forum Advertising: When you advertise your product in a forum.

Step 7: Retargeting ads to site visitors

The smartest way in the world to get the most out of your traffic is through retargeting. Retargeting is a very hot topic in affiliate marketing, as it helps you to get the most out of every penny spent on advertising. Retargeting is a way of maintaining a relationship with anyone who visits your Lead Capture Form or web pages as well as methods to keep in touch with past and potential customers.

Retargeting helps you warm up prospects by developing the relationship. You provide additional information, free reports, videos, and recommendations to build trust so that your site visitors and email list members become more interested in purchasing the product you’re promoting. In regards to past customers, you can try to upsell them and get them to buy additional products or services you are selling.

Every successful affiliate marketer is following these same seven steps. The biggest mistake that new affiliate marketers make is thinking they can skip a step and still be successful. Do each step in order and you can earn good money as an affiliate marketer.

Elaine Starling

About Elaine Starling

Elaine Starling is the author of “Why 5% Succeed: The 5 Principles of Predictable Profit” and the host of the “Why 5% Succeed” show and podcast. Elaine is an acknowledged thought leader and marketing master, generating over $100 million for her clients by creating innovative programs that increase participation, process improvement, positioning and profit. Elaine serves on the Board of Directors for Women Impacting Public Policy, a bi-partisan organization representing 70 professional women’s organizations and over 8.3 million women business owners. Elaine also serves on the Advisory Board for Enterprising Women, an organization supporting women entrepreneurs around the world.